CRAFTING MESSAGES.

www.emilypittsdesign.com // emilypitts@yahoo.com

Graphic Design

Graphic design goes beyond layout and focuses on crafting a message by carefully choosing necessary elements to convey an idea, evoke a feeling, and make a mark.

Thoughtful design brings attention to what's important without obscuring the goals of the message. It is transparent and supportive.

Skills

  • Photoshop
  • Illustrator
  • InDesign
  • Concept development
  • Project management
  • Usability and accessibility
  • Navigation and wayfinding
  • Information architecture

College of Agricultural and Environmental Sciences

The College of Agricultural and Environmental Sciences website houses 10 departments, 10 support units, 157 county offices and a myriad of insititutes and centers. It is one of the largest colleges at the university and houses Cooperative Extension, an outreach mechanism across the state of Georgia.

In 2005 the college website was redesigned to be inline with university web standards, meet federal accessibility requirements, and bring all college sub-sites under a cohesive look-and-feel. Content migration has been an ongoing process since the initial launch of core pages.

As project manager:

  • redesigned and restructured the college's website, bringing a multitude of sites under one design
  • developed CSS-based, 508 compliant templates for distribution to college web developers
  • led initial team of four to mass-migrate core pages into new design
  • established protocols for a content management system

As team member and lead designer:

  • negotiated project priorities and needs with clients and coworkers
  • created and compiled team documentation for a shared web developer's toolkit
  • served as custodian to templates and master CSS files for all site-wide changes
  • planned and executed mass template update to nearly 19,000 site pages, approximately 250 externally managed sub-sites, and countless pages maintained internally by the web team
  • advised on major decisions involving departure from and/or improvement on initial design
  • maintained brand across a range of third-party products and services
  • continued consultation on incorporating new technology into template system

 

Launch CAES website

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screenshots: Conserve Water GeorgiaConserve Water Georgia

Conserve Water Georgia is a clearinghouse of information provided by the Georgia Department of Natural Resources Environmental Protection Division.

As project manager:

  • recommended reorganization of content from previous site
  • negotiated information architecture with client and determined site priorities
  • designed interface
  • managed information flow between client and in-house content editor
  • authored javascript and xml-enabled Actionscript elements for dynamic client-side content
  • developed 508-compliant templates
  • created logotype
  • provided styleguide and supporting documents at project close

 

Gold Award for Website Design, Association for Communication Excellence (2009)

Launch Conserve Water Georgia

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screenshots: USDA Science and Education ImpactsUSDA-CSREES: Science and Education Impact

The USDA-CSREES Science and Education Impact CD targets legislators and showcases impacts that land-grant universities have made on their relevant states. This CD features 14 high-level summaries and embeds 316 sub-documents detailing specific state efforts.

As project manager:

  • designed interface using elements of CSREES logo
  • collected images from US land-grant institutions
  • animated opening title sequence
  • produced lightweight Flash file, using Actionscript to dynamically load client-side content
  • created documentation to manage content and streamline output for Actionscript
  • oversaw all aspects of CD production
  • maintained all project files for future use

 

Science and Education Impact is currently unavailable online

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screenshots: Science Behind Our FoodScience Behind Our Food

Science Behind Our Food provides standards-based lesson plans for science classrooms in Georgia. This CD catalogs 150 lesson plans into 67 relevant categories, many with multiple entries.

As project manager :

  • structured interface to focus user choice and manage information flow.
  • designed look-and-feel based on existing molecular logo and type treatment.
  • produced lightweight Flash file, using Actionscript to dynamically catalog client-side content and present lesson plans
  • created documentation to manage content and streamline output for Actionscript
  • oversaw all aspects of CD production
  • provided method to toggle between kinds of information within program
  • maintained all project files

 

Science Behind Our Food is currently unavailable online.

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